Tag Archives: VOC

The secret to building a world-class “voice of the customer” program

Do you have a well-coordinated “voice of the customer” program? Do you know what your customers are saying about you? Most importantly, are you able to gather and share this information so your entire company can make the best business decisions possible? If not, read on. Continue reading

When planning your customer advisory board meeting don’t forget to interview your customers

Recently, a company decided to interview a few customers.  They were eager to include direct, candid customer input as part of its CAB preparation process.  They thought they would validate why they won deals; instead, they found out where and why their business was at risk. Continue reading