For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.
Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. Here are three questions to ask that will help you make a compelling business case. Continue reading