For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.
The most successful customer advisory boards (CAB) are dynamic, filled with topical content and energized conversation. Even so, if your company has been running a CAB for a few years you may be wondering if it’s time to shake things up. Here are a few signs that it may be time for a refresh. Continue reading
Recently I’ve been asked a lot about the differences between Customer Advisory Boards (CAB) and Customer Advisory Councils (CAC). They are often considered synonyms, but they mean very different things. Here’s a snapshot of why they are different. Continue reading
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. Continue reading