Recently I’ve been asked a lot about the differences between Customer Advisory Boards (CAB) and Customer Advisory Councils (CAC). They are often considered synonyms, but they mean very different things. Here’s a snapshot of why they are different. Continue reading
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. Continue reading
You’ve decided to facilitate your own CAB meeting. While you’re a versatile executive leader, this is the first time you’ve run a CAB. It’s natural to be a bit nervous. Are there any low-cost options to help you manage the risks of a CAB misfire? Yes!
Don’t underestimate the importance of having a strategy for your customer advisory board (CAB). Here are 3 questions that will guide the success of your CAB initiative. Continue reading
A customer advisory board (CAB) requires careful planning in order to ask the right customers the right questions. Before you start threading slides together, take a moment to clarify the specific objective(s) for each CAB meeting. Here’s what you need to know. Continue reading