Tag Archives: expectations

100 Customer Advisory Boards (CABs) and counting!

For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.

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Thinking about forming an advisory board? Here’s how to get your CAB questions answered — fast!

With the end of the summer, many companies will turn their attention to building their 2015 marketing and sales plans. And that includes thinking about forming a Customer Advisory Board. If CABs are new to you, you have many questions. Get the answers you need via a custom CAB best-practices seminar tailored just for you and your team. Continue reading