Recently, marketers have been sharing some tough stories with me about their past customer advisory board (CAB) experiences. Here are a few and the lessons to be learned. Continue reading
With the end of the summer, many companies will turn their attention to building their 2015 marketing and sales plans. And that includes thinking about forming a Customer Advisory Board. If CABs are new to you, you have many questions. Get the answers you need via a custom CAB best-practices seminar tailored just for you and your team. Continue reading
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. Continue reading
You’ve decided to facilitate your own CAB meeting. While you’re a versatile executive leader, this is the first time you’ve run a CAB. It’s natural to be a bit nervous. Are there any low-cost options to help you manage the risks of a CAB misfire? Yes!