Tag Archives: engagement techniques

Help! I have the wrong customers attending my CAB

If you’ve been running a Customer Advisory Board (CAB) program for a while you’ve invested in building some solid customer relationships. But what do you do when these great customers can no longer provide you the directional guidance you now need? Continue reading

3 signs your CAB may be ready for a refresh

The most successful customer advisory boards (CAB) are dynamic, filled with topical content and energized conversation. Even so, if your company has been running a CAB for a few years you may be wondering if it’s time to shake things up. Here are a few signs that it may be time for a refresh. Continue reading

CABs vs executive briefings: what’s the difference?

Customer advisory boards (CAB) are not meant to be executive briefings, yet they are often treated as such to the dismay of the attending customers. Like the hammer and screwdriver in your toolbox, it’s important to apply the right tool to the right job. Here’s a summary of how to think about each of these communication forums. Continue reading