Tag Archives: CAB strategy

How to kickoff your 2016 Spring Customer Advisory Board meeting

If you are thinking about hosting a Customer Advisory Board meeting, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last minute. Continue reading

Is your Customer Advisory Board world-class? Here’s how to tell.

What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation results — they inspire the host company, and they engage clients. Continue reading

The secret to building a world-class “voice of the customer” program

Do you have a well-coordinated “voice of the customer” program? Do you know what your customers are saying about you? Most importantly, are you able to gather and share this information so your entire company can make the best business decisions possible? If not, read on. Continue reading

100 Customer Advisory Boards (CABs) and counting!

For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.

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