If you are thinking about hosting a Customer Advisory Board meeting, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last minute. Continue reading →
Do you have a well-coordinated “voice of the customer” program? Do you know what your customers are saying about you? Most importantly, are you able to gather and share this information so your entire company can make the best business decisions possible? If not, read on. Continue reading →
For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.
Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. Here are three questions to ask that will help you make a compelling business case. Continue reading →