If you are thinking about hosting a Customer Advisory Board meeting, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last minute. Continue reading
Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. Here are three questions to ask that will help you make a compelling business case. Continue reading
If you are thinking about hosting a Customer Advisory Board meeting sometime in September – November, now’s the time to start planning. Here’s your first set of action items. Continue reading
You’ve decided to facilitate your own CAB meeting. While you’re a versatile executive leader, this is the first time you’ve run a CAB. It’s natural to be a bit nervous. Are there any low-cost options to help you manage the risks of a CAB misfire? Yes!
Don’t underestimate the importance of having a strategy for your customer advisory board (CAB). Here are 3 questions that will guide the success of your CAB initiative. Continue reading