Tag Archives: “big questions”

How to kickoff your 2016 Spring Customer Advisory Board meeting

If you are thinking about hosting a Customer Advisory Board meeting, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last minute. Continue reading

3 Questions for Making the Business Case for your Customer Advisory Board

Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. Here are three questions to ask that will help you make a compelling business case. Continue reading