Choosing the right CAB partner can be challenging. How do you pick the one that’s right for you and your business?

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KickStart Alliance’s CAB Checklist. contains questions to help you evaluate potential CAB vendors and facilitators.

A CAB expert can help you get the most from your CAB program and every meeting. But you want more than just a facilitator. You need a business strategist who can help you design and integrate a CAB program that connects with your annual planning process and your broader voice-of-the-customer/market engagement model.

However, not all CAB facilitators are alike. Ultimately, your decision on who to partner with should be based on which vendor’s methodology is most flexible and accommodating to fit your needs. More importantly, you want a partner who is not only a credible leader, but also has a personality and chemistry that fits your company culture.

To help you evaluate your options, I’ve created this CAB Checklist consisting of some key questions worth considering: Download the CAB Checklist – KickStart Alliance here.

Get answers to your questions

Contact Mike Gospe for a complimentary 30-minute CAB consultation. I can help you with your CAB business case, answer your questions, and recommend resources to help you scope and deliver a world-class CAB program.


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