Category Archives: Executive relationships

How to kickoff your 2016 Spring Customer Advisory Board meeting

If you are thinking about hosting a Customer Advisory Board meeting, now’s the time to start planning. Here’s your first set of action items. CABs are not just another meeting you can rush to put together at the last minute. Continue reading

100 Customer Advisory Boards (CABs) and counting!

For the past 12 years, I’ve been working with hi-tech B2B companies to help them plan and facilitate their customer advisory boards. I recently crossed the threshold of 100 CABs. As I look back, here are 3 important lessons I’ve learned.

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3 Questions for Making the Business Case for your Customer Advisory Board

Customer Advisory Boards (CABs) have become a hot topic lately. Many B2B companies are wondering if and how they fit within a broader customer experience strategy and if it makes sense to invest in one. Here are three questions to ask that will help you make a compelling business case. Continue reading

Help! I have the wrong customers attending my CAB

If you’ve been running a Customer Advisory Board (CAB) program for a while you’ve invested in building some solid customer relationships. But what do you do when these great customers can no longer provide you the directional guidance you now need? Continue reading